This post cuts through the noise to reveal the 3 simple rules of retail customers actually care about. Despite all my rambling, I wanted to remind myself what matters.

Before drag-and-drop design, Sears built catalogs with care, creativity, and clusters of joy. This post explores how vintage mail-order catalogs used human-centered layouts—and why today’s ecommerce feels so flat in comparison. Discover what the retail moguls of the 1900s got right.

A founder’s not-so-dry dive into 100 years of U.S. retail—told through beauty battles and hard-won insight. This intro kicks off a series exploring how the past shapes the future of shopping (yes, including e-commerce), one surprising story at a time.